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We are uniquely qualified brand-building experts who deliver more effective brand strategies and stronger results.  What makes us different is our ability to deeply understand the emotional connection between your brand and your key stakeholders, and to tap the right emotions to motivate desired behavior. The difference between knowing what people think about your brand, versus knowing how they feel about your brand is enormous. Helping you understand that difference is our brand, so to speak.

Whether you’re a hard-core brand manager or just starting to think about your product or service as a brand for the first time, we have the experience to help you at your level of need. All you need is a willingness to gain fresh, powerful insights and to apply them to  your brand’s advantage.

There is a definite aura surrounding world-class brands, yet managing them is far less magic as
it is a solid process. At Branding Matters we use a proven framework for brand-building:

  • Discovery – using unique insight tools to understand the health of the brand
  • Brand Meaning –  creating relevance and differentiation versus competing brands; in essence, defining the brand “promise”
  • Internal Branding – insuring that everyone responsible for keeping the brand promise are fully prepared to do so
  • 360 degree Branding – creating brand standards that guide implementation of all marketing communications in one brand voice

Branding Matters has productive relationships with best-in-class partners in brand strategy, market research and marketing communications. This guarantees that you’re getting the industry’s sharpest thinkers to bring new solutions to your most difficult branding problems.

Our Brand Partners